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Givaudan Flavors
To help understand the growing Latino market in the USA, Cincinnati-based Givaudan Flavors asked FMSS to organize one of their ongoing TrendTreks™. FMSS designed a tour of Chicago's Puerto Rican and Mexican neighborhoods, and Miami's Cuban section, using Reality Ideation™, our site- and sensory-based innovation strategy. The itinerary exposed participants to the passions of these cultures, how people live, where they work, what they wear, the songs they sing, and how they play, in addition to how they shop, cook and eat. The tour showcased aromas, textures, colors, flavors and feelings, captured on keyword cards and with photos. Indigenous guides facilitated interaction with neighborhood residents who communicated loyalties, family values, energy and emotion. In the course of the exploration, the participants bonded as a team. The teamwork was evident in the interaction during the fast-paced ideation exercise led by FMSS. Participants identified key learnings, and devised ingredient flavor applications with appeal to mainstream as well as ethnic markets. They took home a sensory Latino palette, a template for new product development, and a team commitment to make Givaudan the leading provider of trend-based flavorings.
Blast O Butter
FMSS took on the challenge of developing the "ultimate" movie theatre butter flavor in an already crowded category. FMSS had the technical know-how, supplier and manufacturing contacts, and sensory skills to make the new formula really POP! The results have been amazing: Blast O Butter was the #2 new product in 1997 (#1 was Dean's milk Chugs!). In 1999, Blast O Butter played a major role in helping the JOLLY TIME brand post a 23% increase in sales of microwave pop corn products.
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