Food & Beverage Product Development Experts

Welcome to Food Marketing Support Services! As a recognized leader at the forefront of inspired food and beverage innovation, we work with our clients to create some of the most inspiring, innovative, and successful products available in today’s marketplace. Founded in 1985, FMSS has over 30 years experience partnering with some of the most recognizable consumer packaged goods (CPG) and quick service restaurant (QSR) brands around the world. Our range of services span the entire product lifecycle including whitespace navigation, prototype development, consumer testing, product optimization, commercialization, reformulation, and quality assurance. Our team contains subject matter experts in sensory science and consumer research, and takes a best practice approach to product development. We look forward to working with your team, and helping to develop your next big success!


Video: Intro to Food Marketing Support Services Inc.

We have performed quite a miracle together. We studied the market, scientifically set targets and developed products - making them absolute winners in the most difficult environment that one can imagine. We went to the boundaries of knowledge and passed them. I hope that there will be another project in the US that will allow me to use your services again, because I believe it was both a very effective way to invest my company’s money and a real pleasant professional and personal relationship.
— Vice President, World’s Leading Pasta Manufacturer
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Reality Ideation™

We study global innovations, cultural trends, and consumer behaviors to clearly navigate the fuzzy front end in order to identify opportunity gaps with confidence. 

ACtionable Sensory™

Today’s customer demands multi-sensory experiences. We create beautiful products that not only sell-in, but also sell-thru for long term success.

Consumer insight

Utilizing qualitative and quantitative research methodologies, we co-create with the consumer to develop products that succeed and sustain in the marketplace.


With our highly innovative expertise, we not only create consumer-inspired products, but also partner with our clients to scale-up, transition to market, and deliver consistent quality going forward.